hi there, I’m Kate!
Your ever-smiling, colour-loving, exclamation mark obsessed (!!!) business bestie.
I’m a Senior Copywriter and Brand Voice Expert with 15 years of experience working across clients big and small, from the kind of brands you see on billboards, to soulful solo creatives building their dream businesses from the kitchen table.
I started with a Bachelor of Communications at RMIT University
Then took a side step with a Diploma of Floristry at The Floral Art School of Australia, going on to build not one, but two successful small businesses from zero to household names within their industry (hint, it had everything to do with creating a strong name and brand voice for each)
I now combine my unique skills and perspective to deliver thoughtful, creative and heartfelt work for other small biz besties trying to do the same thing.
Since then I’ve…
✨Helped launch new businesses with memorable names, strong personalities,
and words that prime them for success from the start.
✨ Developed unique brand voices for both sole traders and big businesses.
Voices that sound just like them (but better).
✨ Glowed-up DIY copy into polished, personality-packed words that clients
are proud to put out into the world.
✨ Crafted seamless customer journeys with websites, emails, and socials
that feel clear, human, and memorable.
✨ Written about tricky topics with compassion, clarity, and heart.
But by far my greatest role to date is mum, and you’ll regularly find me scrawling in a notebook while trying to keep up with my three amazing (and very energetic) kiddos.
Motherhood has made me fiercely protective of my time and energy, which means when I sit down to write for you, I’m all in. It also means I know how critical it is to nail your brand voice and your messaging (because writing takes 1000 times longer when you don’t know what to say or how to say it!!).
I bring my enthusiasm and zest for life to every project I have the privilege of working on, and really favour working with thoughtful, brave creatives who aren’t afraid to ask “how could we do this differently?”
If that sounds like you, let’s chat. I’d love to help bring your voice to life.
KJ xx
